Overview
Problem
Twinings is losing market share to trendier tea companies like David’s Tea.
Objective
Redesign the packaging for Twinings loose tea to attract a new, young customer base while retaining the company’s current target market.
Current Target Market
Middle-class people aged 50 to 75, who live in both urban and rural areas.
Potential Target Market
Middle to upper-class people aged 20 to 30, university educated individuals who stay on top of trends.
Solution
Create a sampler set of Twinings classic teas to introduce the brand to a younger group of audience.
